About-Face Social Campaign

GOAL: With a partner, the objective was to create a social awareness campaign that encourages the young adults of Savannah, GA to become more involved in their community. 

SOLUTION: My partner, Emma Fivecoat, and I chose to use a very blunt/confrontational tone in order to get the attention of the target audience. The campaign aims to make a change by creating legal outlets for graffiti/street art, organize community clean-ups, collect canned-food for the homeless, and transform empty lots into community gardens. We chose to spread the message through guerrilla campaigning. We designed posters and flyers that would entice the community to learn more about the campaign at the website listed.