Fashion Island — Leasing Booklets
OBJECTIVE: To create a set of leasing booklets in a blogger/ editorial look and feel for the luxury shopping center, Fashion Island, owned by Irvine Company. The booklets are to showcase a mix of tenants residing at Fashion Island as well as the opportunities it has to offer due to the center’s clientele. These are to be presented at a Las Vegas trade show.
MY RESPONSIBILITY: In a 3 week time frame, I designed two leasing booklets and art directed the photoshoot for this project. The Mix was designed to present the different tenants residing at Fashion Island while The Opportunity was designed to flaunt centers clientele and demographic.