Pepsi x Peeps
The Pepsi team partnered with the Peeps brand, the iconic springtime marshmallow treat, to invent a fresh new marshmallow flavored cola. We created a fun and sweet way of bringing these Peeps characters to life to live alongside our iconic Pepsi-Cola.
My responsibility: I was tasked with creating the packaging design and the can design for the project. I also helped storyboard and conceptualize the animation.
We created these vibrant, limited-edition mini cans that are nestled between the sweet and squishy PEEPS characters.
PEEPS is a springtime treat that comes in iconic cellophane wrapped packages. We brought that concept to our PEPSI x PEEPS limited edition mini cans, that are nestled inside these playful packages.
PEEPS
to Pepsi
To celebrate the magical transformation, we brought the PEEPS bunny to life as the character that transforms our regular cola into a new PEEPS marshmallow flavor world.
