Your Daily Dilemma, Answered.
Background:
This campaign was Freshly’s first fully integrated go-to-market campaign that extended to TV. This project was created to be launched during Q2 of 2022.
Role: Designer | Creative Director: Kate Keparutis | ACD, Brand: Ryan Fetters | Designer: Julia Balducci | ACD, Copy: Jack Ball Smith | Producer: Shidume Lozada
The goal of this campaign was to stand out from the competition and gain brand awareness by owning a moment or emotion around mealtime. The problem we were trying to solve was for our audience to free up both their mental energy and time.
The concept was created from the insight that we make an average of 35,000 decisions a day which leads to decision fatigue and information overload, especially by the time dinner rolls around. Our solution: Freshly is the answer to life's hardest question, "What’s for breakfast, lunch, or dinner?’
My responsibility: Bring the campaign to life on social through memes, IG stories, gifs + giphys.
